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Iwata Not Happy With the Wii Market In Japan
February 5, 2009 | 6:00 PM PST

by: Veng Xiong

Besides mentioning his disappointment with Animal Crossing: City Folk and Wii Music for not meeting his expectations in Japan, Nintendo President Satoru Iwata is wondering why the video games market in his home country isn't as lively as the U.S.

"In the‭ ‬US the home console market is very robust,‭" ‬he said‭‬.‭ ‬"If the‭ ‬US sold two or three times as much as‭ ‬Japan,‭ ‬it would be tolerable.‭ ‬Yet,‭ ‬I feel that something is wrong when the‭ ‬US is selling ten times as much as‭ ‬Japan on a weekly basis.‭"

Iwata said‭ ‬Nintendo should‭ ‬not‭ ‬be content with the current situation in the Japanese game market,‭ ‬and proceeded to outline how Nintendo was hoping to address the problem.‭ ‬He said that ‭–‭ ‬compared to a time when home consoles were selling better in Japan ‭–‭ ‬the lifestyle of the Japanese public has changed,‭ "‬getting busier‭" ‬for a number of reasons.‭

"So we are seeing an overall lifestyle shift,‭" ‬he said,‭ ‬"where many forms of entertainment are enjoyed while on the go,‭ ‬or during spare time.‭ ‬In these times,‭ ‬we need to provide the Japanese market with entertainment that only a home console can realize.‭" -- Edge Online


If Iwata is thinking of more games to fit the Japanese lifestyle, who are mobile people and very busy according to him, I will be interested to see what his company has in store in the future for the Wii and DS.


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